Plenny Shake v2.1 is here

Plenny Shake v2.1 is here



TL;DR

  • Protein increase from 15 gram to 20 gram
  • More and higher diversity of fibers
  • Decreased maltodextrin content -50%.
  • Improved bioavailability of micronutrients
  • Removal of fluoride  

As always, we are on a mission to make the healthiest meal scientifically possible. Based on feedback from our awesome community and the research done by our terrifyingly smart product development team (to which we have added two research analysts by the way), we have made an update to the recipe of our old favorite: Plenny Shake.  

 

Macronutrients

 A change in the macronutrient profile: the protein per portion has been increased from 15 gram to 20 gram per portion [1]. The carbohydrate content decreases from 52 gram per portion to 44 gram per portion. So fewer carbs: any Instagram foodie health model would approve. The fibre and fat content have slightly increased. One portion of Plenny Shake v2.1 provides 400 kcal: 32% from fat, 44% from carbs and 20% from protein.

  

 

Micronutrients

A change in micronutrients: the vitamin K in Plenny Shake has been changed to vitamin K2 Mk7 because we researched this source has the best uptake in the body. [6][7] Next to that, the content of vitamin C has been increased to 200 mg per day for the best health benefits [8][9]. More vitamin C—we’re helping our dear customers to prevent getting scurvy!

The level of vitamin B12 in Plenny Shake has been drastically increased. Because vegan forms of B12 are less bioavailable we made sure the uptake in your body is where it needs to be. The vegan form of vitamin B12 cannot be utilized by the body directly, as it must first be broken down into - bear with us - the two bioactive coenzymes. There are - bear with us - four metabolic steps necessary for this process. The necessary conversion constitutes a metabolic disadvantage, and - bear with us - on top of that, a part is excreted before it is converted. An uptake of 140 mcg cyanocobalamin provides the body with - bear with us - 2,76 mcg of cyanocobalamin [10][11][12][13][14]. 

We also removed fluoride from our micronutrients. The role of fluoride is to prevent carious in the teeth. Brushing teeth with a fluoride-containing toothpaste is the most effective way of preventing, which is why we removed it [2][3][4][5]. Long story short: just brush your teeth man, stop expecting us to do everything for you!




Ingredients:

We added soy protein isolate to increase the level of protein per meal in the right way, so Plenny Shake keeps providing all 9 essential amino acids. Next to that we added inulin to increase the amount of fibers per portion and achieve a wider variety. It is extracted from chicory, which sounds likes we brutally operated on a Pokémon but we didn’t, chicory is a plant. Lastly, we decreased the maltodextrin content with 50%.

 

 

When?

Because we do not want to waste anything we will use up all our remaining stock. Therefore there won't be a hard switch. The new formula will be gradually introduced flavour per flavour over the coming weeks. 

 

Other important upgrades

 
Old:

 

 
New: 

   

 

  • The chocolate colour is now 23,2% more chocolaty
  • We no longer allow river cruise boats on the chocolate river, so the chocolate surfer now has more space to perform his cool tricks
  • The greenish colors at the bottom used to represent a random choice of our graphic designer, but now that sustainability and a green lifestyle has become a trend, it stands for sustainability and a green lifestyle
  • The packaging will remain square because we staan vierkant achter ons product
  • Most importantly the ancient Mayan priest made significant progress in his way up to high five his leaf.

     

     We can report that he is very happy with the progress.

    Thank you for being our customer. We love you. 

    Sources

    1. Lonnie, M., Hooker, E., Brunstrom, J. M., Corfe, B. M., Green, M. A., Watson, A. W., … Johnstone, A. M. (2018). Protein for Life: Review of Optimal Protein Intake, Sustainable Dietary Sources and the Effect on Appetite in Ageing Adults. Nutrients, 10(3), 360. doi:10.3390/nu10030360
    2. König KG, Berendsen CMM, Fokker AM, van Geest JTh, Kalsbeek H, Loveren C van, Weijden GA van der: Efficiënte preventie. Slotartikel Nederlands Tijdschrift voor Tandheelkunde1994;101:213-219
    3. 28. McDonagh, Marian S, Whiting PF, et al. A Systematic Review of Public Water Fluoridation. York, UK: University of York; (NHS Centres for Reviews and Dissemination Report 18). [Google Scholar]
    4. 30. European Commission. Critical review of any new evidence on the hazard profile, health effects, and human exposure to fluoride and the fluoridating agents of drinking water. Scientific Committee on Health and Environmental Risks (SCHER), 2011.
    5. National Research Council (NRC) Fluoride in Drinking Water: A Scientific Review of EPA’s Standards.Washington, DC, USA: National Academies Press; 2006. [Google Scholar]
    6. L.J. Schurgers, K.J.F. Teunissen, K. Hamulyak, M.H.J. Knapen, H. Vik, and C. Vermeer, “Vitamin K-containing dietary supplements: comparison of synthetic vitamin K1 and natto-derived  menaquinone-7,” Blood, vol. 109, no 8, pp. 3279-3283, 2007.
    7. Schwalfenberg G. K. (2017). Vitamins K1 and K2: The Emerging Group of Vitamins Required for Human Health. Journal of nutrition and metabolism2017, 6254836. doi:10.1155/2017/6254836
    8. Frei, B., Birlouez-Aragon, I., & Lykkesfeldt, J. (2012). Authors' perspective: What is the optimum intake of vitamin C in humans?. Critical reviews in food science and nutrition52(9), 815-829.
    9. Levine, M., Wang, Y., Katz, A., Eck, P., Kwon, O., Chen, S., Lee, J., & Padayatty, J.S. (2001). Ideal vitamin C intake. BioFactors, 15(2), 71-74.
    10. Mustafa Vakur Bor, Kristina M von Castel-Roberts, Gail PA Kauwell, Sally P Stabler, Robert H Allen, David R Maneval, Lynn B Bailey Ebba Nexo „Daily intake of 4 to 7 µg dietary vitamin B-12 is associated with steady concentrations of vitamin B-12–related biomarkers in a healthy young population“ Am J Clin Nutr 2010 91: 3 571-577; First published online January 13, 2010. doi:10.3945/ajcn.2009.28082.
    11. Vogiatzoglou A, Smith AD, Nurk E et al. Dietary sources of vitamin B-12 and their association with plasma vitamin B-12 concentrations in the general population: the Hordaland Homocysteine Study. Am J Clin Nutr 2009;89:1078–87.
    12. Bor MV, Lydeking-Olsen E, Møller J, Nexø E . A daily intake of approximately 6 micrograms vitamin B-12 appears to saturate all the vitamin B-12-related variables in Danish postmenopausal women. Am J Clin Nutr 2006;83:52–
    13. Kwan LL, Bermudez OI, Tucker KL. Low vitamin B-12 intake and status are more prevalent in Hispanic older adults of Caribbean origin than in neighborhood-matched non-Hispanic whites. J Nutr 2002;132:2059–64.
    14. Tucker KL, Rich S, Rosenberg I, et al . Plasma vitamin B-12 concentrations relate to intake source in the Framingham Offspring study. Am J Clin Nutr 2000;71:514–22.