Jimmy Joy

  • Food for Rowing the Atlantic Ocean

    Ever fantasized about what it’d be like to spend more than a month rowing a boat? Across the Atlantic Ocean? With a bunch of dudes!? Well you don’t need to anymore, because apparently, this is a thing. The Talisker Whiskey Atlantic challenge is a 4800 km long rowing competition that people vol... View Post
  • Introducing: Plenny Drink

    Just two years ago we took our first steps towards a ready-to-drink (RTD) version of our Plenny Shake. We tested a lot of prototypes, with different protein sources and flavors. It was hard to get it right, but now, at last, we’ve got a great final product. May we present to you: Plenny Drink! F... View Post
  • Plenny Shake v2.1 is here

    Plenny Shake v2.1 is here TL;DR Protein increase from 15 gram to 20 gram More and higher diversity of fibers Decreased maltodextrin content -50%. Improved bioavailability of micronutrients Removal of fluoride   As always, we are on a mission to make the healthiest meal scientifically possi... View Post