How does Jimmy Joy perform their Quality Assurance?



What is Quality Assurance?

The Quality Assurance department at Jimmy Joy ensures the food safety and quality of all our products. This covers the whole production chain - from raw materials to the delivery of the final food product so that we meet the highest level of food safety.

In order to maintain this, the department is monitoring, checking and analyzing every step of the production process by following the latest updates from the NVWA (Dutch Food and Consumer Product Safety Authority), EFSA’s peer reviews and the guidelines from the BRC Global Standard for Food Safety, which is a product and process certification standard known for compliance to industry best practices. We’d like to take you through the several stages of our Quality Assurance processes to give you a better idea of how this goes to work. 

Quality Control

Our quality control starts before the ingredients arrive at Jimmy Joy; at the level of our ingredient suppliers. We work with suppliers who follow similar quality systems, such as BRC, IFS, ISO or FSSC22000. In addition, the products need to be clean and clear of microbiological, chemical, physical or pest hazards, for which a thorough risk assessment is done for each individual ingredient we use. Through the Certificate of Analysis we make sure that the ingredients are clean before we incorporate the ingredients in our production line. Via third party labs we test our products for the presence of undesired hazards such as heavy metals and pesticides, something we comply with and monitor constantly in order for us to mitigate possible risks.

In the warehouse

The next step in the process is the quality assurance of our own warehouse. The safeguard of the storage of our raw material and finished products, by maintaining good conditions in the factory like keeping a constant cool and dry atmosphere.  

In the production facilities

The next critical step is at the level of our production and packaging facilities, where we make everything that is in our hands to ensure that the quality of our products is maintained throughout their shelf life.

We start the production of our Plenny Shake by weighing and mixing the ingredients, and after that filling and sealing the pouches. These steps are done in a climate-controlled room which is especially built for food preparation. This space is cleaned daily, and on a monthly basis an in depth cleaning is done to clear up any possible spillages, as well as to prevent the growth of undesired bacteria. As part of our Quality Assurance program, a routinary check for Total Plate Count, Clostridium Perfringens, Bacillus Cereus and Listeria is done and complied with.

Checks for homogeneity have been conducted in order to optimize the mixing process of our products, which is confirmed manually before sealing every bag. Moreover, an internal and external calibration of our weight scales is performed by comparing the display of the balance to the value of reference standard weights, and adjusting the machines when necessary, allowing a proper stabilization time.

To ensure a safe working environment, a site inspection and a glass control inspection are performed every 2 months. Furthermore, we work together with a pest control company to strengthen and stabilize our facilities, so that conditions are unfavorable for pests and undesired physical hazards.

quality assurance

Our Plenny Bars are designed with a low water activity to eliminate the risk of any pathogen growth and sealed in a multi-layer film material made of metalized orientated polypropylene. This type of packaging fulfills diverse roles such as protecting the product, preventing spoilage, contamination, extending shelf life, and ensuring safe storage. The metalized component provides a high gas barrier. The package film has a very low moisture vapor transmission rate, which both prevents the product from drying and allows the product to maintain its stability even in the most humid conditions.

Sensory characteristics and water activity are monitored from the production moment, throughout the full shelf life of the bars, where scheduled Total Viable Count and Salmonella laboratory testing is done to ensure product safety and quality. All bars are metal detected and x-rayed before packing.

The packaging used for our Plenny Drinks is called Tetra Pak. This is a combination of three different materials being; paperboard, polyethene and aluminium foil. Each material has its unique characteristics that contribute to the high quality of the product. Paperboard is the main material used to create the body and shape of the package. Also, the smoothness of this material is perfect for printing our lovely artwork on it! In between the paperboard and aluminium foil, there’s a thin layer of polyethene. This material works perfectly as a moisture barrier. Besides the previous, the nutritional value and tasty flavour of the Plenny Drink are maintained by the aluminium foil layer, which protects the product from oxygen and light.

In addition

We carry out quarterly meetings for feedback and performance review, and we train our staff to ensure a high level of understanding of the different safety standards. All our processes, orders, analyses, inspections and cleaning controls are documented and reviewed by an external auditor once a year, to make sure we are compliant.

And last but not least...

The result of our efforts and hard work end at your doorstep, to which we try to deliver our tasty products as soon as possible so that you can enjoy them. The delivery times vary depending on your location.

If you have any questions about our products, the brand concept or our Terms and Conditions, feel free to consult our FAQ section, or to reach out at

Our dedicated customer care team strives to answer all incoming questions as soon as possible. Their fast average response time is below 5 hours!

We take your health and safety very seriously, and are constantly looking for ways to improve and optimize this process. Thank you for your trust, enjoy our Plenny range!